A mailed book lands in a mailbox once and then it’s over. We advertise all year. Part of every subscription goes straight into promoting this town’s coupons — ads for the deals here, with your offer in them. You’re not buying a listing and hoping people find it.
And because every business pays into the same pot, that budget belongs to all of you together. One shop spending forty dollars a month on ads reaches nobody. Forty shops pooling it reaches the whole town — which is exactly why we don’t open a town until fifteen businesses have signed. Below that there isn’t enough behind the promotion to be worth anyone’s money, including yours.
And up to 10% of everything we take here goes back to this town. Not to a national charity with a local chapter — to a non-profit in your own community, focused on education wherever there is one doing that work. Your subscription pays for your offer to be seen, and some of it stays where your customers live.